Diocesan visual identity

The Diocese of Bath and Wells visual identity comprises consistent application of its logo, strapline, colour palette and chosen typefaces across all its communications.

We have changed the strapline so that it now reads, ‘Living and telling the story of Jesus’. This reflects our desire to emphasis our diocesan vision more strongly, and explicitly name Jesus. Read more from Bishop Michael about the change to the strapline.

In response to God’s immense love for us, we seek to be God’s people living and telling the story of Jesus.

To help you apply the new visual identity in your setting you can download logo files, plus a style guide below. The style guide stipulates correct use of the logo, primary typefaces and colour palette and includes important information on accessibility standards.

Please familiarise yourself with the contents of the style guide before using the logo. The new visual identity replaces all former diocesan logos, which are now out of date.

The logo files are provided here in the default colours of black and blue as JPG files.  For design projects, you may require different versions of the logo.

Who to contact

The Communications team


Diocesan style guide

Diocesan logo - blue for web

Diocesan logo - black for print

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